/ websites
/ + / strategic design
Our sites are communication integral tools according to the client’s needs. Regardless of the estimated fees, in Tipológica we do not render prefabricated services but specific solutions to specific problems.
We work together with our client in order to define his goals in the web as well as the profile of the site users and their needs. It is our function to transfer our client’s commercial, communication and image strategies to a usable web site having a logical and structural information architecture as well as to create a visually persuasive and pleasant interface.
We make heuristic analysis and usability tests from the first outlines in paper so that we make sure that no mistake is carried from the early development stages.
/ redesigns
/ + / persuasion and functionality
Little changes that may improve the user’s experience or mass amendments due to new goals. When we redesign a site we take into consideration the same parameters used to design a new site: aesthetics and function.
/ microsites
/ + / specialized content
We design highly persuasive microsites complying with the commercial goals of our client’s firm.
/ usability consulting
/ + / precise methodology
We develop studies on usability of and accessibility to the web. Our studies enable us not only to have a detailed idea of the user’s experience and his interaction with the site but also to detect weak points and design a solution plan.
We make heuristic analysis and usability tests by selecting users comprised within the firm’s profile. A high understanding of the user’s needs and of his surroundings enable us to analyze the user’s interaction with the site and detect in detail any inconvenience. Finally, we prepare a report on the detected problems and design a plan of effective solutions.