/ corporate identity
/ + / definition, diagnosis and placement
Conscious of the importance of the own identity meaning, we work together with our clients on the clarification of their most relevant values while also guiding him towards a clear consciousness of the needs and problems to be solved.
A thorough and precise diagnosis based on institutional processes, our client’s needs, his company and surroundings assures us the reach of a proper placement.
Aiming to achieve an efficient communication of said Corporate Identity, we develop a complete range of institutional signs working on both its discursive and graphical features.
The whole process is registered in an institutional normative manual.
/ identity strategies
/ + / solution programs and plan of action
In order to reach the proposed goals as well as the desired placement, we develop concrete communication strategies capable of bringing our clients close to their aims.
We develop and implement the necessary plan of action and accompany our client in his company’s image management process.
Establishing a new identity, communicating a change of direction or a new product always requires the proper action to achieve success.
/ graphic identity
/ + / manuals and normalization
El trabajo sobre la Identidad gráfica propone la coincidencia entre discurso linguístico y el gráfico. Apostamos a una total unidad de conceptos y a la coherencia en forma y fondo desde una metodología de trabajo conciente y criteriosa, definiendo la tipología adecuada al signo, y diseñando un repertorio completo de signos institucionales acordes a la identidad.
We define the suitable typology for the sign as well as we design the complete range of institutional signs according to the identity.
The institutional sign normalization is presented in manuals which enable the absolute command and management of the graphic image.
/ specific solutions
/ + / design of specific pieces and graphic systems
The design applied to the solution of specific communication problems, whether simple or complex, may imply from campaigns, product launches, an only graphic piece, a system of pieces, etc.
Each communication problem means a unique challenge we are eager to solve.